What are 4Cs?

Your first diamond……can be an irrepressible experience.  The variety of choice and wildly differing prices, it's definitely confusing if you aren't familiar with a diamond's quality characteristics.  How can we, as a consumer, to determine the value of a diamond?  That’s 4Cs.

The 4CsCut, Colour, Clarity and Carat – are the major characteristics and components by which all diamonds are identified, evaluated and priced.   When looking at a diamond, the eye perceives a balance of its characteristics and components, including, but not limited to, the 4Cs.

The 4Cs are graded on a scale and can be evaluated for quality.  The world’s foremost authority to issue an authoritative certificate of diamonds, coloured stones and pearls is Gemological Institute of America (GIA).  This laboratory is known for consistency and unbiased diamond grading systems.

Anima Animus helps you to understand the 4Cs of diamonds, and how to buy a brilliance, elegance, excellence diamonds.  A high collection value diamond guarantees perpetual investment value.


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